Brands React to Taylor Swift and Travis Kelce’s Engagement

Two weeks after announcing her 12th album, The Life of a Showgirl, Taylor Swift is now engaged. The singer announced the news on Instagram on Tuesday, Aug. 26, sharing photos of her and her now-fiancé, Kansas City Chiefs tight end Travis Kelce, posing in a floral garden. “Your English teacher and your gym teacher are getting married,” she wrote.Naturally, the proposal sent the internet into a frenzy, with 27 million likes and counting on the original post. As ever, brands were quick to react to the moment, too, claiming dibs on their involvement in the wedding and using it as a marketing opportunity. The buzz follows campaigns from Panera and Reese’s last week, which were tied to the singer’s upcoming album.“Successful reactive marketing isn’t about jumping on every trend; it’s about participating in the right moments,” Miruna Dragomir, chief marketing officer (CMO) at content collaboration platform Planable, told ADWEEK. “Brands that avoid these pitfalls and maintain methodical approaches are creating long-term competitive advantages.”Following Kelce’s proposal, ADWEEK has rounded up some of the best brand reactions.DraftKings @draftkings “Taylor Swift and Travis Kelce are engaged!” Larry David: (🎥: @todayshow ) ♬ original sound – DraftKings Closest thing Americans will ever get to a royal wedding pic.twitter.com/18qdnzPLh3 — DraftKings (@DraftKings) August 26, 2025Krispy Kreme FREE doughnuts for the class 🧨🍩💍 Offer available 8/26 from 5 -7PM only at participating U.S. Krispy Kreme shops only and is subject to product availability. Credit: Taylor Swift & Travis Kelce pic.twitter.com/Rvu1jvYBT9 — Krispy Kreme (@krispykreme) August 26, 2025 Olipop Walmart who was in walmart when they found out — Walmart (@Walmart) August 26, 2025 Hard Rock Bet Taylor Swift got a ring before Josh Allen pic.twitter.com/IqyZyPJFB5 — Hard Rock Bet (@HardRockBet) August 26, 2025Wingstop he put a wing on it — Wingstop (@wingstop) August 26, 2025Panera The Cheesecake Factory Starbucks Buffalo Wild Wings WE WILL CATER THE WEDDING — Buffalo Wild Wings (@BWWings) August 26, 2025Ally Bank Olive Garden We're not crying, there's just garlic in our eyes 🥹🫶 https://t.co/8mB2dNNbcN — Olive Garden (@olivegarden) August 26, 2025Scrub Daddy Auntie Anne’s CAN I BE THE FLOWER GIRL — Auntie Anne’s (@AuntieAnnes) August 26, 2025Crumbl TAYLOR 😭💍😭💍😭 HE FINALLY DECIDED IF HE WAS GOING TO MARRY KISS OR KILL HER — Crumbl (@crumbl) August 26, 2025Lasik This is true love right here. And if you can’t see that, I honestly don’t even think we can help…. 👀👀👀 https://t.co/j2lioK2qPJ — LASIK.com (@LASIKdotcom) August 26, 2025City of Cleveland Local man and his new fiancée stun in engagement pics. pic.twitter.com/r5rauPDA8g — City of Cleveland (@CityofCleveland) August 26, 2025