How to Find Trending Hashtags on Facebook in August 2025? [+List]

Nike’s branded hashtag #JustDoIt generated over 72K of reach on Facebook in the last three months. Why do I tell you this? Well, such results are at your fingertips! Using hashtags, you can reach more Facebook users and elevate your business. This article is your handy guide on how to find (and use) trending hashtags on Facebook!

Quick summary:

– Facebook is still a valuable platform for marketers, and hashtags enable you to reach a more relevant and broader audience.

– You should opt for a mix of niche-specific hashtags and popular ones. Plus, make sure to change things often and analyze what’s currently trending.

– You can try to find relevant hashtags manually, but the easiest way is to use tools.

– If you’re lucky, the hashtags generator lists will do the job. But if you want to ensure success, use a social listening tool that will analyze your audience and tailor the hashtags to it.

Yes, hashtags are working on Facebook. Although they are not so popular as on other social media platforms, you can add them to your posts.

Facebook hashtag system works similarly to other social platforms. Basically, they tie up multiple public online conversations into one stream.

In 2025, the stream includes:

Post with hashtags from public accounts
Post with hashtags published on public groups

At the very top of the stream, we see the posts with the most reactions and comments.

We can filter them by the type of content such as posts, people, photos, videos, pages, places, groups, and events (available when using from a browser on a mobile device).

It looks pretty good. People can then filter a particular hashtag to find more relevant discussions. Brands can increase their content visibility and engagement.

Unfortunately, we can not follow hashtags on Facebook. Also, we can not add them to Stories.

On another difference to Twitter or Instagram, where many users have public accounts, most people on Facebook have private profiles, and their posts, by default, are seen only by their friends.

How does it translate into business? Hashtags published on private profiles are not searchable.

Sure, you can still use them, but unless you make your post public, only your Facebook friends will be able to find it.

Consequently, when you search for a particular hashtag on Facebook, chances are your results will be generated mainly through public organizations, brands, and influencers rather than a random Mr. Smith.

Brand24 is a tool that finds trending hashtags for your business niche. Use them on your FB page!

How to create a hashtag on Facebook?

To create a hashtag on Facebook, simply type the # symbol followed by a relevant keyword or phrase in your post.

For example, if you’re posting about your favorite recipe, you could add “#yum” to the end of your post.

The same hashtag will show up in the search bar when people look for it.

This will make it easier for others who are interested in food to find your post.

Just be sure to avoid using too many hashtags or irrelevant ones, as it can come off as spammy. Happy hashtagging!

Trending Facebook hashtags for August 2025

Here’s a list of trending Facebook hashtags detected by the Brand24 tool:

20 trending Facebook hashtags for beauty:

#beauty (121K mentions)
#skincare (48K mentions)
#makeup (33K mentions)
#lipstick (28K mentions)
#lipgloss (27K mentions)
#lipsticklover (26K mentions)
#lipmatte (26K mentions)
#shadowsense (25K mentions)
#waterproofmakeup (24K mentions)
#powerlips (24K mentions)
#lipsmatte (23K mentions)
#lipboss (23K mentions)
#beautiful (22K mentions)
#love (22K mentions)
#makeupartist (20K mentions)
#kissproof (20K mentions)
#makeuptutorial (20K mentions)
#style (15K mentions)
#smudgeproof (14K mentions)
#cosmetics (14K mentions)

20 trending Facebook hashtags for fashion:

#fashion (201K mentions)
#love (59K mentions)
#style (51K mentions)
#photography (42K mentions)
#trending (40K mentions)
#photooftheday (32K mentions)
#art (31K mentions)
#beautiful (29K mentions)
#model (27K mentions)
#shopping (24K mentions)
#beauty (22K mentions)
#luxury (22K mentions)
#clothes (20K mentions)
#picoftheday (20K mentions)
#ootd (19K mentions)
#bags (18K mentions)
#unboxing (17K mentions)
#watches (17K mentions)
#lifestyle (14K mentions)
#fashionstyle (12K mentions)

20 trending Facebook hashtags for travel:

#travel (117K mentions)
#nature (22K mentions)
#love (19K mentions)
#photography (18K mentions)
#photooftheday (14K mentions)
#art (13K mentions)
#viral (13K mentions)
#explore (12K mentions)
#beautiful (12K mentions)
#trending (12K mentions)
#travelphotography (11K mentions)
#summer (9.6K mentions)
#picoftheday (9.5K mentions)
#photo (8.2K mentions)
#lifestyle (8.1K mentions)
#reels (7.7K mentions)
#happy (7.6K mentions)
#style (7.2K mentions)
#vacation (6.9K mentions)
#adventure (6.9K mentions)

20 trending Facebook hashtags for fitness:

#fitness (234K mentions)
#gym (87K mentions)
#motivation (58K mentions)
#workout (57K mentions)
#fitnessmotivation (49K mentions)
#lifestyle (41K mentions)
#fit (39K mentions)
#bodybuilding (36K mentions)
#gymmotivation (34K mentions)
#health (33K mentions)
#training (31K mentions)
#sport (28K mentions)
#gymlife (26K mentions)
#healthylifestyle (24K mentions)
#healthy (20K mentions)
#fitnessjourney (20K mentions)
#fitfam (20K mentions)
#exercise (19K mentions)
#muscle (18K mentions)
#personaltrainer (18K mentions)

20 trending Facebook hashtags for restaurants:

#restaurants (10K mentions)
#food (3.6K mentions)
#chef (3.2K mentions)
#restaurant (2.9K mentions)
#pizza (2.8K mentions)
#dinner (2.7K mentions)
#coffee (2.7K mentions)
#italy (2.6K mentions)
#foodie (2.5K mentions)
#vegan (2.4K mentions)
#eat (2.3K mentions)
#spain (2.3K mentions)
#greece (2.2K mentions)
#club (2.1K mentions)
#suppliers (2.1K mentions)
#coffe_shop (2.1K mentions)
#allrestaurantss (2.1K mentions)
#best_restaurants (2.1K mentions)
#food_suppliers (2.1K mentions)
#cafe (731 mentions)

20 trending Facebook hashtags for business:

#business (611 mentions)
#businessgrowth (211 mentions)
#leadership (144 mentions)
#marketing (141 mentions)
#ai (129 mentions)
#digitalmarketing (122 mentions)
#entrepreneurship (108 mentions)
#innovation (107 mentions)
#news (97 mentions)
#socialmediamarketing (95 mentions)
#viral (90 mentions)
#trending (88 mentions)
#socialmedia (87 mentions)
#marketingdigital (79 mentions)
#smallbusiness (79 mentions)
#digitaltransformation (77 mentions)
#photography (75 mentions)
#youtube (73 mentions)
#google (73 mentions)
#comedy (72 mentions)

20 trending Facebook hashtags for technology:

#bmw (2.7K mentions)
#technology (2.4K mentions)
#innovation (1.1K mentions)
#ai (816 mentions)
#toyota (533 mentions)
#science (450 mentions)
#bmwgram (447 mentions)
#photography (440 mentions)
#bmwe (437 mentions)
#bestphotographychallenge (389 mentions)
#medicine (369 mentions)
#worldscience (361 mentions)
#newmed (361 mentions)
#digitaltransformation (342 mentions)
#bestchallenge (290 mentions)
#trending (281 mentions)
#photographer (275 mentions)
#photographychallenge (262 mentions)
#cybersecurity (259 mentions)
#bestphotochallenge (251 mentions)

Using hashtags seems to be simple. You create content for the social media posts, add words with #, and that’s it!

The hashtags are ready.

But are those relevant hashtags for your business and niche?

Here’s how to find the best hashtags on Facebook for you:

How to find trending hashtags on Facebook?

01 Try the hashtag autocomplete feature

While using a mobile app, you can benefit from the autocomplete feature available in the search engine.

All you have to do is start typing the keyword. The search engine will show similar, popular hashtags and other relevant hashtags.

To see how many people post about this hashtag, you need to click on it.

This option will give you quite an accurate number of users.

However, as you need to click manually on each hashtag, it is time-consuming to discover the popular one.

02 Use a social listening tool

To find general trending hashtags, you can use the social listening tool. How does it work?

It’s simple.

First, you need to set up a project and add keywords (related to your business) you want to monitor. The tool will analyze mentions across the Internet and collect the trending hashtags related to your niche.

Then you can try to add them to your FB posts and check the result.

Remember that none of the social listening tools will present you with hashtags from private profiles because the platform prohibits such access.

Also, keep in mind that hashtags that work well on Twitter or Instagram might not be proper for Facebook. It’s all about testing.

Here’s how it looks:

Moreover, Brand24 updates those hashtags data once per hour. So, if a new popular hashtag appears, the tool will detect it for you immediately. It’s a great time saver.

That’s not everything.

You can also check the number of times the hashtag was mentioned, the reach it generated, and what the sentiment around it is.

This section is an excellent area of inspiration to create Facebook hashtags.

Use Brand24 to generate a list of trending hashtags dedicated to your business!

Read: Social Media Monitoring Step by Step

03 Check websites with hashtags lists

I think we all know those websites that present top hashtags, ready to copy and paste into Facebook’s posts. They’re pretty popular. Here are some interesting websites:

As you probably noticed, those lists mainly contain general tags sorted by popularity.

Adding highly popular (and general) hashtags like: #love, #food, #business #fashion, #happy

… is not a good idea.

Well, they might get you a few likes. But I don’t think those hashtags will help you grow your Facebook page.

Millions of users follow those kinds of tags and generate thousands of posts each day. The chances of your content getting lost in the crowd are high.

If you aim to gain more social media reach and engagement, you need to use relevant dedicated to your niche, products, and services.

That’s why tags presented by websites with hashtags lists are not always suitable and worth using.

04 Use mobile apps

We can use mobile apps available in the App Stores to discover new hashtags.

Usually, those kinds of apps rely on the same features.

We can explore hashtags by categories or generate them by typing niche keywords.
We can also filter generated tags by the number of uses.

I tested a few mobile apps.

They work pretty well when you want to discover hashtag popularity.

Yep, those apps work well when looking for popular or the most popular hashtags.

But as we discussed above, super-popular hashtags are not always the best hashtags to use.

Can we use mobile apps to discover trending, viral, or niche hashtags that gain users’ attention?

I don’t think so. Apps analyze the usage of tags and list them when they’re already quite popular.

05 Use hashtag generator

Online hashtag generators like All hashtag or Inflact work similarly to mobile apps I described above.

They will help us discover popular hashtags. Of course, we can also use it for other social media platforms.

Inflact generator seems to be an interesting one.

We need to type a keyword, add a photo, or paste a URL to discover popular hashtags.

The generator will present frequent, average, rare hashtags that contain a similar keyword.

The generated list is quite extended, so you will need to pick the right hashtags that match your needs.

How to track Facebook hashtags? Check: What is the Best Hashtag Tracker? 10 Great Tools

Use Brand24 to generate a list of hashtags trending in your industry.

Conclusion

Is it worth adding hashtags to Facebook posts? You’ll have to find it out for yourself. Remember that on Facebook, hashtags work for public posts only.

What is for sure, social media posts with tags gain more engagement. Furthermore are searchable, interactive, and more readable.

Repeating after an industry expert Andrea Vahl, all you need is… to test it.

It will help you plan, create campaigns, and hashtags strategies for the future.

Compare your reach and interactions to the results from the posts with and without hashtags.

Voilà!

Final thoughts:

Experiment and put a few relevant hashtags into your posts during a week. It’s worth applying niche keywords.
Check your reach and interactions. You can also dig deeper, and collect all the mentions with the particular hashtags using a media monitoring tool and analyze which worked better.

Want to discover top trending hashtags for your business? Try the Brand24 tool for free!