Snapshot:
A+E Global Media partnered with Votigo to launch a portfolio of interactive trivia and personality-based quizzes across its HISTORY, Lifetime, and A&E brands. The goal: to deepen fan engagement, extend viewer touchpoints beyond episodic content, and build long-term digital value through always-on, branded experiences.
Our Solution:
Using Votigo’s platform, each internal marketing team is empowered to independently design, launch, and manage campaigns tied to their unique audiences and show formats. From high-stakes survival series to emotionally driven reality shows and pop-culture favorites, A+E Global Media transformed passive viewership into repeatable, measurable interaction—directly on its owned web properties.
A+E’s approach focused on longevity, authenticity, and fan alignment. Each campaign was crafted to match the tone and themes of its respective brand—whether helping HISTORY fans imagine their role on Alone, asking Lifetime viewers to see themselves in the drama of Married at First Sight, or challenging A&E superfans to prove their knowledge of Duck Dynasty.
Quizzes were embedded directly into show pages across History.com, MyLifetime.com, and AETV.com, allowing for seamless discovery and maximizing contextual relevance. Every activation was structured to remain live for multiple years, making each quiz not just a one-time promotion, but a piece of evergreen branded content.
Results:
Across three distinct brands—HISTORY, Lifetime, and A&E—A+E Global Media’s interactive quiz campaigns have delivered over 220,000 entries and counting. But the real impact goes far beyond the numbers. These campaigns established a system for sustained, self-directed audience engagement that continues to perform long after launch.
Engagement Highlights:
HISTORY
- Generated 131,000+ total entries across nine quizzes.
- Top-performing campaigns include The Curse of Oak Island Trivia Quiz and How Long Would You Make It on Alone?
- Many users returned to retake quizzes or share results, indicating strong content stickiness and replay value.
- Numerous quizzes have remained live for multiple years, continuing to drive traffic and participation.
Lifetime
- Surpassed 80,000 total entries across five show-based campaigns.
- Are You a Dance Moms Superfan? alone attracted over 44,000 entries.
- Personality-driven formats encouraged self-identification and were widely shared among fan communities.
- Campaigns sparked organic engagement and audience interaction aligned with Lifetime’s emotionally resonant content.
A&E
- Delivered strong engagement across five interactive quizzes tied to reality-driven and personality-led series.
- Top-performing campaigns included the WWE Legends Quiz and How Much Do You Remember About Duck Dynasty? These resonated deeply with fans of unscripted drama and larger-than-life personalities.
- Quizzes aligned closely with A&E’s most iconic franchises and character-driven narratives, encouraging replay, sharing, and long-tail engagement.
- Campaigns benefited from evergreen placement on AETV.com, generating sustained organic traffic from show fans and search discovery over time.
Why It Worked:
A+E Global Media’s success stemmed from a powerful combination of strategic alignment, evergreen engagement, and platform efficiency.
- Audience-first quiz design: Quizzes were intentionally themed around what viewers care about most—historical insight for HISTORY, emotional self-discovery for Lifetime, and authentic real-world scenarios for A&E. This made each activation feel natural, engaging, and shareable within its audience community.
- Interactive formats that resonate: The use of trivia and personality quizzes turned passive watching into active participation, driving both completion and repeat engagement. Many fans didn’t just take the quizzes – they revisited them and shared the experience with others.
- Always-on content strategy: By keeping quizzes live for multiple years, each brand created high-value digital assets that continue to engage audiences, far beyond traditional campaign cycles.
- Self-service scalability: With Votigo’s platform, A+E’s internal teams took full control – building, updating, and launching campaigns on their own schedule. This agility enabled continuous innovation without added development resources.
- Built-in data and distribution value: Quizzes generated self-declared audience data and encouraged social sharing and search visibility – fueling ongoing traffic, broader discovery, and deeper viewer connections.
Together, these elements formed a durable digital strategy: interactive content that’s authentic, flexible, and built to keep audiences coming back again and again.
We would love to talk about your next digital promotion! Contact us today and let’s get started.
