BEGINNER’S
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Advantage+ Campaign Setup is Here
Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+…
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Crop and Expand with AI
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s…
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How to Approach Meta Ads Targeting Now: A Detailed Guide
This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting…
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Ad Impressions in Threads Feed
Hey, some impressions on Threads! Back in April, Meta announced the long-anticipated, official rollout of ads in Threads Feed.…
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New Test Features for AI Generation
There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation…
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Advantage Changes to Advantage+ – Jon Loomer Digital
Everything gets a plus now! Meta tried to slip a few subtle branding changes by you, but I won’t…
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The Evolution of Meta Ads Copy and Creative Control
There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted…
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Creative Breakdown for Flexible Format
Finally! Flexible Format transparency… The New Option Some advertisers are seeing a new Creative option in the breakdown menu.…
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Meta Ads Creative Optimization Checklist
The role of a Meta advertiser has evolved significantly during the past few years. Assuming you’re optimizing for a…
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Image Generation Creative Breakdown – Jon Loomer Digital
Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad…
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